Assistant Brand Manager
Red Bull (company site, opens in a new tab)4–6 yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 15h ago
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Job description
Structured overview of role & requirements
About This Role
- Own defined occasion workstreams across Party & Socialising, Work, Study, Fitness and Gaming, turning consumer and cultural insights into programs that drive relevance, trial, consumption and repeat.
- Manage assigned campaigns end-to-end—from planning and agency briefs through execution, optimisation and evaluation—and identify successful programs to scale.
- Coordinate Brand, Field Marketing, On-Premise, Trade Marketing, Sales, Media and agencies; set KPIs and use performance learnings to improve future activity and investment.
Minimum Requirements
- Work Experience Required: 4–6 years in brand, consumer or integrated marketing; FMCG, youth, lifestyle, entertainment, sports or similar consumer-led categories are preferred.
- Master’s degree in Marketing, Business or a related field.
- Demonstrated experience managing projects or strategic workstreams end-to-end.
- Experience working with agencies and cross-functional teams.
Ideal Candidate Profile
- Has experience in consumer-led categories and can translate cultural, consumer and channel insights into relevant occasion programs for India.
- Can connect brand planning with commercial execution, particularly across sales, trade, retail, e-commerce, quick commerce or On-Premise; commercial or sales exposure is an advantage.
- Is suited to managing campaigns from brief to measurement, using KPIs and learnings to improve and scale repeatable programs.