Brand Director (Beauty Care)
Procter & Gamble (company site, opens in a new tab)8+ yrsMumbaiOn-siteDirect career pageEst. 35–55 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Own the India beauty portfolio’s social and talkability strategy, shaping platform-native ideas that strengthen brand equity and drive organic reach and business impact.
- Lead creative, PR, performance and influencer agency ecosystems to deliver cohesive campaigns and creator-led commerce across social, quick-commerce and D2C.
- Oversee an always-on, high-volume content engine, with publishing velocity of up to one content piece per minute while maintaining brand equity and regulatory compliance.
Minimum Requirements
- Work Experience Required: Minimum 7–8+ years in brand management, digital marketing, social ecosystems and creator strategy at scale.
- People management experience is mandatory.
- Deep Beauty & Personal Care domain experience and thorough understanding of Indian consumers.
- Job location: Mumbai General Office.
Ideal Candidate Profile
- A seasoned brand manager who can connect consumer insight and brand positioning to commercially sound, culturally relevant social ideas.
- Has led high-visibility campaigns that generated organic talkability, earned media value and measurable business impact in India’s beauty market.
- Experienced in orchestrating large teams and multi-agency rosters, scaling creator programmes and high-frequency content operations across major social platforms.