Brand Manager
Articore Group (company site, opens in a new tab)3+ yrsGurugramOn-siteDirect career pageEst. 8–14 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Own brand positioning and the end-to-end organic content engine, including Instagram, website storytelling, and campaign planning.
- Run email and WhatsApp lifecycle marketing, segmentation, and loyalty/referral initiatives to improve repeat purchases and owned-channel revenue.
- Lead campaign coordination across creators and the paid-media agency; set briefs, review performance, and align creative and business priorities.
Minimum Requirements
- Work Experience Required: 3+ years in brand, content, or lifecycle marketing at an ecommerce, D2C, marketplace, fashion/lifestyle, or creator-economy company.
- Demonstrated experience planning and creating content to grow a brand’s social presence, especially Instagram; strong writing and brand storytelling skills.
- Hands-on experience with email and WhatsApp tools, including automation, segmentation, and campaign performance analysis.
- Experience running multi-channel campaigns end to end and working knowledge of paid-media metrics such as CAC, ROAS, MER, and LTV to brief and assess an agency.
Ideal Candidate Profile
- Best suited to someone who can move between brand strategy and hands-on execution, including producing social content and planning campaign calendars.
- A background in creator commerce, marketplaces, print-on-demand, fashion/lifestyle, or influencer and affiliate programs would align closely with the business.
- Likely to thrive in a founder-facing, broad-ownership role that connects in-house marketing, creators, freelancers, and an external performance agency.