IMU-SONG Strategy Manager
Accenture (company site, opens in a new tab)8+ yrsMumbaiOn-siteDirect career pageEst. 20–35 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end brand and content strategy for enterprise clients, shaping campaigns from insight generation through execution oversight.
- Develop data-backed customer personas, content frameworks and go-to-market plans; use marketing technology and performance data to improve scale, personalization and outcomes.
- Partner with client stakeholders and cross-functional teams, contribute to pitches and business growth, and build teams and strategic partnerships.
Minimum Requirements
- Work Experience Required: 8+ years in strategic growth marketing, including proven ownership of marketing-led business growth numbers.
- Must-have expertise: full-funnel and strategic growth marketing, content campaign strategy, data-driven marketing and digital/social media strategy.
- Direct exposure to CXOs, promoters, investors or board-level stakeholders is required.
- Role location: Mumbai; onsite or hybrid arrangement is Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Has led integrated brand and growth marketing work across enterprise clients, connecting brand positioning, content and customer journeys to business outcomes.
- Can translate business objectives and analytics into campaign strategy, while coordinating creative, digital, performance and media execution.
- MBA/PGDM from a premier institute is preferred; additional fit signals include social commerce, performance marketing, MarTech and AI/GenAI-enabled marketing experience.