Marketing Platform Auto Senior Analyst
Accenture (company site, opens in a new tab)5–8 yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end setup, QA and deployment of regional automated campaigns and journeys, including audience segmentation, asset uploads and launch checks.
- Monitor campaign performance, track and report KPIs, and escalate technical or performance issues after launch.
- Coordinate campaign assets and approvals with cross-functional teams; help scale and refresh email templates to meet brand and regulatory standards.
Minimum Requirements
- Work Experience Required: 5–8 years, including experience executing or supporting CRM or marketing automation campaigns.
- Education: Any graduation.
- Salesforce Marketing Cloud certification is required; a generic Salesforce certification does not meet this requirement.
- Hands-on Salesforce Marketing Cloud expertise, including Journey Builder, Automation Studio, Email Studio, Content Builder and Mobile Studio; proficiency in SQL, AMPscript, segmentation logic, dynamic content, and HTML/CSS email customization.
Ideal Candidate Profile
- Has practical experience building and deploying automated email and SMS campaigns, with strong attention to audience rules, journey logic and compliance checks.
- Fits a campaign-operations environment involving multiple concurrent regional campaigns, post-launch monitoring, KPI reporting and coordination across teams.
- FMCG or e-commerce industry experience is preferred.