Marketing Manager - (LY- CR01)
Lemon Yellow LLP (company site, opens in a new tab)5–8 yrsMumbaiOn-siteDirect career pageEst. 10–16 LPA
Posted 14h ago
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Job description
Structured overview of role & requirements
About This Role
- Build customer segments and match them with relevant value propositions to improve campaign relevance and conversion potential.
- Own end-to-end digital campaign planning and execution across owned, paid, social and affiliate channels; track performance and optimise conversion rates and marketing ROI.
- Improve web and app customer journeys using funnel and attribution analysis, while coordinating go-to-market campaigns across product, data, creative and technology teams.
Minimum Requirements
- Work Experience Required: 5–8 years in Digital Marketing, Growth Marketing or Performance Marketing.
- Hands-on experience developing and executing end-to-end digital marketing campaigns.
- Material expertise in customer segmentation and audience profiling, campaign analytics, attribution, funnel analysis and performance reporting.
- Understanding of digital marketing channels, including paid media, social media, affiliates and owned platforms.
Ideal Candidate Profile
- Has translated customer behaviour and data insights into segmented marketing strategies, campaign hooks and customer value propositions.
- Has operated across campaign execution and performance analysis, using results to improve conversion, efficiency and ROI.
- Fits a cross-functional growth environment involving Data, Product, Technology, Creative and Customer Experience teams.