Vice President, Product Marketing
Zenoti (company site, opens in a new tab)15+ yrsHyderabadOn-siteDirect career pageEst. 40–60 LPA
Posted 1h ago
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Job description
Structured overview of role & requirements
About This Role
- Own global go-to-market strategy and execution for product offerings, including launches, positioning, messaging, and competitive differentiation.
- Use market, customer, and performance data to identify target markets, assess product viability, and measure GTM impact through KPIs and ROI.
- Lead the product marketing function and creative team; support customer acquisition and product adoption through campaigns and enablement materials.
Minimum Requirements
- Work Experience Required: 15+ years of relevant product marketing experience in B2B technology, SaaS, or enterprise software, including go-to-market planning.
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Experience building and managing product marketing teams.
- Experience guiding a company through late-stage startup growth.
Ideal Candidate Profile
- A senior product marketing leader who has scaled teams and GTM programs during high-growth or late-stage startup environments.
- Strong fit for global B2B SaaS or enterprise software, with experience aligning executives and cross-functional teams around launches and product positioning.
- Combines strategic market analysis with hands-on content and campaign execution; uses KPIs, dashboards, and ROI to guide decisions.