Associate Manager, Growth Marketing
Razorpay (company site, opens in a new tab)3–6 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 2h ago
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Job description
Structured overview of role & requirements
About This Role
- Own campaign setup and delivery across Razorpay’s Transaction Ads inventory and offsite Meta/Google channels, translating advertiser KPIs into targeting, budgets, schedules and tracking.
- Monitor and optimize live campaigns against performance and delivery goals; manage pacing, troubleshoot issues and flag risks across the active portfolio.
- Report campaign results and recommendations to advertisers and agencies, while feeding insights into renewals, upsells and improvements to campaign processes and tooling.
Minimum Requirements
- Work Experience Required: 3–6 years in campaign management, ad operations or performance marketing.
- Bachelor’s degree in any discipline.
- Hands-on campaign management experience with programmatic advertising, Meta Ads Manager and Google Ads; DV360 or other programmatic experience is a plus.
- Experience with campaign data analysis, audience-based targeting, and tracking or measurement frameworks such as pixels, conversion events, UTMs or attribution models.
Ideal Candidate Profile
- Has managed multiple performance campaigns end to end, balancing delivery, budget pacing, optimization and reporting across advertiser KPIs.
- Experience at a DSP, ad network, publisher or performance marketing agency is a strong fit; ecommerce, UPI, quick commerce, retail media, commerce media or fintech exposure is relevant.
- Can turn campaign data into clear client-facing insights and coordinate execution across sales, product, data, publisher operations and creative partners.