Performance Marketing Analyst, Paid Acquisition
Turing (company site, opens in a new tab)2–4 yrsBengaluru, ChennaiOn-siteDirect career pageEst. 6–12 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own campaign planning, setup, targeting, budgets, bidding, testing and optimization across Meta and Google Ads.
- Align acquisition plans with marketplace demand, and improve cost per qualified applicant and onboarded professional by tracking outcomes through qualification, selection and onboarding.
- Monitor spend and funnel performance, run experiments across audiences, creative and landing pages, and recommend changes using campaign and attribution data.
Minimum Requirements
- Work Experience Required: 2–4 years in performance marketing, paid acquisition or advertising campaign management.
- Hands-on experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgets, bidding, testing and optimization.
- Comfort using spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution data, GA4 and Google Tag Manager.
- A track record of improving acquisition efficiency and conversion quality, supported by campaign examples and measurable results.
Ideal Candidate Profile
- Has acquired talent or other high-volume leads for a talent marketplace, job platform or similar business with changing supply needs.
- Optimizes for downstream applicant quality and onboarding outcomes, not just clicks or application volume.
- Has experience with additional acquisition channels, multi-country campaigns or specialized professional audiences; familiarity with employment advertising policies is a plus.