Sr Marketing Manager (Demand & Product)
Compunet Connections (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Own the end-to-end demand generation engine, including paid and outbound channels, ROI tracking, CRM lifecycle, SEO/AI-search visibility, and landing-page conversion.
- Lead positioning and sales enablement, events, and production AI workflows; manage the existing designer and content team and hire 2–3 marketers over the next 12 months.
- Work directly with founders and Sales during the scale-up phase, with broad marketing leadership scope until a dedicated Head of Marketing is brought in (expected in 9–18 months).
Minimum Requirements
- Work Experience Required: 5–8 years in marketing, including at least 3 years in B2B SaaS.
- Personally owned a demand-generation target, with evidence such as channel ROI, CPA, or pipeline contribution; shipped production CRM workflows in HubSpot or an equivalent platform.
- Owned positioning and messaging end-to-end for a product or feature launch; can demonstrate 3 production AI workflows personally built in the last 90 days.
- Location requirement: In-office in Bengaluru; hybrid is possible by exception, not the default.
Ideal Candidate Profile
- Has operated as a hands-on marketing builder in a B2B SaaS scale-up, ideally at a 30–200-person company with $1M–$10M ARR.
- Experience targeting Indian B2B buyers or global enterprise, especially in sales intelligence, sales enablement, RevTech, or an adjacent category, is preferred.
- Has managed marketing direct reports and can translate business targets into channel-level plans; formal degree and FAANG/unicorn experience are not required.