DIGITAL MARKETING EXECUTIVE
Competitive Cracker Private Limited (company site, opens in a new tab)1–3 yrsKochiOn-siteDirect career pageEst. 3–6 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, launch and optimise Meta and Google Ads campaigns to generate measurable online leads; manage targeting, creatives, landing pages and tracking.
- Monitor CPL, CPC, CTR, ROAS and conversions; report performance and use Sales feedback on lead quality to improve campaigns and lead flow to Sales/CRM.
- Manage Instagram, Facebook and YouTube activity, digital promotions and webinar distribution; coordinate website and SEO work with technical and content teams.
Minimum Requirements
- Work Experience Required: 1–3 years in digital marketing, with hands-on Meta Ads and Google Ads experience.
- Any degree; Marketing, Management or Mass Communication preferred.
- Working knowledge of Meta Business Suite, Google Ads, Google Analytics, UTM tracking and Meta Pixel; experience managing Instagram, Facebook and YouTube channels; basic SEO and website coordination knowledge.
- On-site role in Kakkanad, Kochi; Malayalam and English communication skills required.
Ideal Candidate Profile
- Has hands-on paid-campaign experience and can connect campaign setup, tracking, lead flow and Sales feedback to ongoing optimisation.
- Fits a lead-generation environment, with practical familiarity in performance metrics and digital reporting; EdTech, education or lead-generation experience is preferred.
- Kerala candidates are preferred; experience with WhatsApp/Telegram promotions, webinar marketing or CRM lead routing is an advantage.