Senior Marketing Manager
Experian (company site, opens in a new tab)8+ yrsMumbaiOn-siteDirect career pageEst. 20–35 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Own integrated, digital-first marketing programmes across the customer lifecycle to drive awareness, demand, acquisition and conversion.
- Lead campaigns across paid, owned and earned channels, including search, social, display, email, web, content and events.
- Build performance measurement and demand-generation programmes; use data to optimize ROI and support pipeline growth.
Minimum Requirements
- Work Experience Required: 8+ years.
- Postgraduate qualification or equivalent relevant experience; domain expertise and business impact may be considered in place of a postgraduate qualification.
- Role location: Mumbai; the JD is tagged #LI-Onsite.
Ideal Candidate Profile
- Has BFSI, FinTech or related-industry experience, ideally in an established organization.
- Can connect digital and social marketing execution—including SEO, SEM, GEO and AEO—to measurable commercial outcomes.
- Has senior-level experience shaping customer journeys, demand generation and performance frameworks, while coordinating cross-functional teams and agency partners.