Product Lead, Self-Serve Growth
Jobgether (company site, opens in a new tab)5+ yrsRemoteDirect career pageEst. 18–30 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Own the self-serve funnel from signup and activation through paid conversion, expansion, and churn reduction.
- Set the website and product-interface roadmap, improving acquisition, conversion, and developer onboarding across documentation, SDKs, and product journeys.
- Build an experimentation and measurement process to improve funnel performance and revenue, and identify qualified prospects for sales engagement.
Minimum Requirements
- Work Experience Required: 5–8+ years in growth, growth product management, lifecycle marketing, or funnel optimization.
- Proven growth-funnel ownership in B2B SaaS or developer-focused businesses using self-serve or product-led growth; experience with developer tools, APIs, data products, or other technical audiences is required.
- Product ownership or growth product management experience with engineering and design, plus ability to define metrics, instrument and analyze funnels, and use product, marketing, and sales data.
- Practical experience with AI-powered coding tools to prototype experiments, mockups, or functional demos; role is based in India.
Ideal Candidate Profile
- Has driven measurable outcomes across activation, free-to-paid conversion, expansion, and churn—not just traffic acquisition.
- Understands how engineers discover, evaluate, adopt, and integrate technical products, and can improve websites and onboarding for those audiences.
- Works through iterative product delivery and structured experiments, aligning marketing, product, customer success, RevOps, and sales around growth outcomes.