Analyst - Digital Marketing
METRO Global Solution Center India (company site, opens in a new tab)1–4 yrsPuneHybridDirect career pageEst. 3.5–7 LPA
Posted 6h ago
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Job description
Structured overview of role & requirements
About This Role
- Execute and configure campaigns across web, app, email and digital catalog channels, including scheduling, audience and store assignments.
- Maintain digital assets, website and landing-page content, newsletters, push notifications and catalog information; check accuracy and readiness before launch.
- Coordinate inputs and status updates with marketing and cross-functional teams, following campaign processes, governance standards and service levels.
Minimum Requirements
- Work Experience Required: 1–4 years in digital marketing operations, marketing support, campaign execution, content management or a related operational role.
- Basic understanding of digital marketing across web, email, mobile app and content management; familiarity with content publishing and campaign execution processes.
- Good working knowledge of Microsoft Excel, PowerPoint and Word; professional English fluency.
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field is preferred, not stated as mandatory.
Ideal Candidate Profile
- Has hands-on experience executing campaigns and maintaining digital content within defined processes, timelines and quality checks.
- Retail, wholesale, consumer goods or FMCG experience is a preferred fit; shared services or GCC experience is also preferred.
- Exposure to CMS, email marketing or automation tools, campaign tracking and web analytics would strengthen the profile.