Manager, Marketing - Brand Limca TM
The Coca-Cola Company (company site, opens in a new tab)5+ yrsGurugramOn-siteDirect career pageEst. 12–22 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Research customer segments and buying drivers, then shape brand positioning, marketing themes and channel strategy.
- Plan and implement multichannel campaigns; oversee marketing materials and ensure customer experience aligns with brand strategy.
- Track campaign effectiveness and own ongoing marketing activities as an independent contributor, with limited supervision.
Minimum Requirements
- Work Experience Required: 5+ years in brand management, marketing or a related role; consumer goods experience is preferred.
- Bachelor’s degree in Marketing, Business or a related field.
- Understanding of brand development and multichannel marketing; experience with market research and interpreting data to inform brand strategy.
- Primary location: Gurugram, India. Relocation is not provided.
Ideal Candidate Profile
- Has consumer goods or brand-management experience and can translate customer and market research into positioning and channel choices.
- Can manage campaign delivery across channels, agencies and marketing materials while monitoring results and customer experience.
- Fits an individual-contributor role: independently handles established responsibilities and project steps with limited supervision.