Global Digital Marketing Specialist, Marketing Intelligence & Insights Manager
Grundfos (company site, opens in a new tab)8–15 yrsChennaiOn-siteDirect career pageEst. 20–35 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Own the global marketing intelligence agenda and recurring insight cycle, turning customer research, digital analytics, market and competitor signals into recommendations for planning and optimization.
- Plan and execute qualitative and quantitative research, listening studies and digital behavioral analysis; build the evidence base for personalization and customer-journey improvements.
- Work with global and regional marketing, sales, product and specialist teams to translate insights into testable experience improvements and measurable marketing decisions.
Minimum Requirements
- Work Experience Required: 8–15 years in marketing, business, market research, behavioral science, analytics or a related field, as stated in the JD.
- Bachelor’s or master’s degree.
- Proven experience in customer insights, market research, marketing intelligence, digital/social listening or behavioral analytics.
- Strong research design, insight synthesis and data storytelling skills; strong written and spoken English.
Ideal Candidate Profile
- An individual-contributor-level marketing intelligence professional who can independently establish an insight agenda and turn varied evidence into clear, actionable recommendations.
- Best aligned to customer-centric, data-driven marketing focused on personalization, digital behavior and customer journeys.
- Experience in a global B2B matrix organization and familiarity with platforms such as TheyDo, Dovetail, Adobe Experience Platform or Sprinklr are advantageous, not stated as requirements.