Marketing Executive
BYLD Group (company site, opens in a new tab)2+ yrsGurugramOn-siteDirect career pageEst. 5–9 LPA
Posted 18h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end marketing for BYLD’s L&D business, including quarterly planning, campaigns, ABM, content, website/SEO, and reporting.
- Run multi-channel demand generation and account-based programs to generate qualified leads, accelerate pipeline, and support revenue goals.
- Build AI and automation workflows, and use campaign, funnel, and revenue data to recommend next actions.
Minimum Requirements
- Work Experience Required: 2+ years in B2B marketing, including at least 1 year at a digital, B2B, or integrated marketing agency.
- Must use AI tools as a regular working method and be able to show AI-built work; must have built working automations or AI workflows.
- Comfort with Excel/Sheets, GA4, dashboards, and funnel metrics such as CTR, CPL, MQL-to-SQL, and ROI.
- Strong English copywriting for email, LinkedIn, landing pages, and long-form content.
Ideal Candidate Profile
- Has experience in L&D, HR-tech, consulting, or B2B services, with familiarity in ABM or account-based outreach.
- Has run webinars or event marketing and can connect campaign activity to lead handover, pipeline, and attribution.
- Likely to suit an individual-contributor role that spans planning and execution across campaigns, content, SEO, automation, and performance reporting.