Senior Analyst, Digital Marketing
JLL (company site, opens in a new tab)3–5 yrsGurugramOn-siteDirect career pageEst. 10–16 LPA
Posted 11h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end paid media execution across search, social, display, video and programmatic campaigns, including setup, targeting, QA and launch across local and global markets.
- Manage budgets, pacing, bidding and optimization against CPA, CPL and ROAS; use lead quality and sales-qualified rates—not lead volume alone—to guide spend decisions.
- Own measurement and performance reporting, including GA4, tags, pixels, UTMs and CRM lead reconciliation; identify tracking issues and recommend improvements to stakeholders.
Minimum Requirements
- Work Experience Required: 3–5 years of hands-on paid media experience.
- Bachelor’s degree in Marketing, Advertising, Business or a related field.
- Hands-on experience with major paid media platforms such as Google Ads, LinkedIn Ads and Meta Ads; working knowledge of GA4, analytics/dashboarding, lead-generation forms and CRM integrations.
- On-site role in Gurugram, with scheduled hours of 1pm–10pm IST, Monday to Friday (40 hours weekly).
Ideal Candidate Profile
- Has managed paid media campaigns across multiple channels and can diagnose budget or performance variance by examining bidding, audiences, placements and pacing.
- Can connect campaign reporting to CRM submissions and downstream lead quality, and troubleshoot tracking, form or integration issues.
- B2B or commercial real estate paid media experience is preferred; familiarity with programmatic platforms such as GDN or The Trade Desk and content syndication is an added advantage.