Inside Sales Representative
Accenture (company site, opens in a new tab)4+ yrsHyderabadOn-siteDirect career pageEst. 6–12 LPA
Posted 11h ago
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Job description
Structured overview of role & requirements
About This Role
- Own lead-generation and paid-media campaigns for proprietary education programs across Google, Meta, LinkedIn, and other digital channels.
- Drive learner acquisition, enrollment, and revenue outcomes by optimizing the funnel and improving ROI/ROAS/CAC.
- Run A/B tests and performance reporting; coordinate campaign messaging and creatives with Product, Content, and Sales teams.
Minimum Requirements
- Work Experience Required: JD is inconsistent—states a minimum of 3 years, 4+ years of relevant experience, and separately highlights 4+ years in digital marketing.
- Prior EdTech/education industry experience is required; the JD also lists B2B/B2C Sales as a must-have, though the described responsibilities focus on performance marketing.
- Required: Google Ads, Meta Ads Manager, LinkedIn Ads, campaign strategy and optimization, SEO/SEM fundamentals, Google Analytics, conversion tracking, A/B testing, budget management, and ROI/ROAS/CAC analysis.
- A graduate degree and 15 years of full-time education are required; MBA is preferred.
Ideal Candidate Profile
- Has hands-on ownership of paid acquisition campaigns and can connect campaign performance to learner enrollment and revenue outcomes.
- Has experience optimizing acquisition funnels using testing, audience refinement, analytics, and ROI/ROAS/CAC reporting.
- Fits an EdTech marketing environment, working across Product, Content, and Sales to execute campaigns for education programs.