Digital Marketing Executive
Techdome Solutions2–5 yrsHyderabadOn-siteDirect career pageEst. 4–10 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own the digital acquisition funnel across paid media, SEO, analytics, lead generation and CRO; optimize for qualified leads, lower acquisition costs and stronger ROAS and conversion rates.
- Set up and maintain tracking and reporting, using funnel and attribution analysis to identify drop-offs and opportunities to scale.
- Build marketing automation workflows and use AI tools to speed up research, analysis and repetitive work; success targets include automating at least two workflows in the first 60 days and improving CPL, lead quality and conversion rate by day 90.
Minimum Requirements
- Work Experience Required: 2–5 years of hands-on digital marketing experience, with a track record in lead generation and customer acquisition.
- Strong command of paid advertising, SEO, GA4, GTM, Search Console and conversion tracking.
- Working knowledge of n8n, Zapier or Make, including APIs, webhooks and CRM integrations; reporting experience with Looker Studio, Power BI, Excel or Google Sheets.
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science or a related field.
Ideal Candidate Profile
- Has practical experience managing campaigns and budgets across paid and organic channels, and connecting performance data to lead quality and customer acquisition outcomes.
- Can work across marketing measurement, dashboards and funnel analysis, then translate findings into campaign, landing-page or tracking improvements.
- Candidates with SaaS, tech, EdTech, fintech or B2B/B2C lead-generation experience may have an advantage; HubSpot, Salesforce or Zoho experience is also a plus.