Associate Director Performance Marketing
Accenture (company site, opens in a new tab)15+ yrsHyderabad, MumbaiOn-siteDirect career pageEst. 45–70 LPA
Posted 11h ago
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Job description
Structured overview of role & requirements
About This Role
- Own national performance marketing strategy and end-to-end digital acquisition across India, from paid campaigns and lead generation through conversion tracking and funnel optimization.
- Drive qualified learner leads, enrollment growth, and measurable marketing ROI through campaign analytics, attribution, budget optimization, forecasting, and reporting.
- Lead the performance marketing team and agency partners; work with Sales, Program, Product, and Content teams to improve lead quality and conversion.
Minimum Requirements
- Work Experience Required: 15+ years in performance marketing, digital marketing, or demand generation; at least 5 years in leadership roles. Prior EdTech experience is required, with experience in higher education, EdTech, or B2C learning programs specified for leadership experience.
- Strong expertise in paid media, marketing analytics, attribution, and conversion optimization; must-have platforms include Google Ads, Meta Ads, and LinkedIn Ads.
- Experience managing large marketing budgets and delivering measurable ROI; familiarity with CRM, marketing automation, web analytics, and marketing technology ecosystems.
- Graduate degree required; a Master’s degree/MBA is preferred.
Ideal Candidate Profile
- A senior EdTech or learning-program marketer who has scaled digital acquisition and translated it into enrollment growth.
- Experienced in owning multi-channel acquisition performance and using analytics, attribution, and funnel data to optimize spend and conversions.
- Has led performance marketing teams and agency partners, with experience aligning marketing execution to sales and program outcomes.