8+ yrsMumbaiOn-siteDirect career pageEst. 18–28 LPA
Posted 1h ago
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Job description
Structured overview of role & requirements
About This Role
- Own brand strategy and creative consistency for a wellness tea brand across social, digital, creators, e-commerce and POSM during a major portfolio overhaul.
- Lead an integrated team and oversee content from creator selection and shoot production through campaign delivery; drive experimentation, Shorts adoption and go-to-market plans.
- Set campaign KPIs and report on performance; approve content plans, briefs, layouts, narratives and creative assets.
Minimum Requirements
- Work Experience Required: Minimum 8 years in content management and strategy, with a strong digital background; experience in top-tier agencies is preferred, not mandatory.
- Proven experience managing teams of at least 8 members.
- Demonstrated experience handling modern lifestyle brands with a strong brand personality.
- Role is based in Mumbai and marked onsite (#LI-Onsite).
Ideal Candidate Profile
- Has worked with lifestyle, health, wellness or fitness brands and understands contemporary brand codes and audience-led digital content.
- Combines strategic brand thinking with hands-on ownership of creator content, campaigns and production from concept to completion.
- Has strong aesthetic judgement and can guide creative teams and stakeholders through a brand portfolio transformation; personal interest in fitness, wellness and nutrition is a stated preference.