Associate Manager- CRM
PhonePe (company site, opens in a new tab)1–3 yrsBengaluruOn-siteDirect career pageEst. 8–12 LPA
Posted 3h ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end CRM campaigns across push, in-app, SMS, WhatsApp and email, from audience setup and content briefs through QA, scheduling and deployment.
- Plan lifecycle and retention campaigns with Category, Brand and Growth teams; use behavioral and transaction-based segmentation to improve repeat conversions, retention and customer lifetime value.
- Run A/B tests and track campaign metrics including engagement, conversions, incremental ROI and churn; build performance reports and recommend improvements.
Minimum Requirements
- Work Experience Required: 1–3 years in digital marketing, lifecycle marketing or CRM roles.
- Advanced proficiency in Microsoft Excel or Google Sheets, including VLOOKUP, Pivot Tables and data manipulation, plus PowerPoint.
- Demonstrated ability to own projects end-to-end, from strategy and execution through performance analysis.
Ideal Candidate Profile
- Has hands-on experience managing lifecycle campaigns and turning customer behavior or transaction data into targeted messaging and retention experiments.
- Can independently manage CRM channel execution, troubleshoot setup or tracking issues, and report actionable performance insights to cross-functional stakeholders.
- Basic SQL or database-querying knowledge, experience in a fast-paced startup, or an MBA are preferred signals.