Senior Manager ? GTM & Commercial Marketing
Affle (company site, opens in a new tab)8–10 yrsMumbaiOn-siteDirect career pageEst. 18–28 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own the annual events and experiential marketing calendar, including budgets, vendors, end-to-end delivery and post-event promotion.
- Shape brand positioning, thought leadership and GTM messaging that translate AdTech capabilities and product launches into customer-facing content.
- Run integrated campaigns and ABM programs; provide sales enablement assets and track reach, engagement, event impact and campaign ROI.
Minimum Requirements
- Work Experience Required: 8–10 years in B2B, brand, content or event/experiential marketing within AdTech, MarTech, SaaS or digital media.
- Hands-on experience planning and executing marketing events, conferences, sponsorships or roundtables end to end.
- Strong grasp of digital advertising, programmatic media buying, audience data and marketing measurement; proficiency with marketing analytics and automation tools, LinkedIn Campaign Manager and event platforms is specified.
- Bachelor’s or master’s degree in Marketing, Communications, Business Administration or a related field.
Ideal Candidate Profile
- Has direct DSP or programmatic-platform experience, which is strongly preferred, and can turn complex advertising technology into clear market positioning and thought leadership.
- Combines event ownership with content, integrated campaign and product GTM experience across the India, SEA and MEA advertising ecosystems.
- Is suited to enterprise-facing work: ABM and strategic-account programs, sales enablement, and coordination with Product, Sales and Customer Success.