Paid Campaign Specialist & Copywriter
Global Business Advisors (company site, opens in a new tab)3+ yrsRemoteDirect career pageEst. 8–14 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own Google Ads and Meta Ads campaigns for U.S. tax and accounting services, from research and targeting through budget management and optimization.
- Write direct-response ad and landing-page copy; improve landing pages and booking flows to increase qualified leads and consultations.
- Track and report lead quality, conversions, acquired clients, and acquisition costs, using sales feedback to recommend campaign changes.
Minimum Requirements
- Work Experience Required: At least 3 years of hands-on paid advertising experience, with strong Google Ads and Meta Ads proficiency.
- Demonstrated U.S. lead-generation results and personally written direct-response ad and landing-page copy.
- Strong Google Search skills, Meta targeting and creative testing, and experience with GA4, Google Tag Manager, pixels, and conversion attribution.
- Strong written U.S. English, familiarity with tax/financial services advertising policies, and ability to overlap with U.S. business hours when needed; role is remote.
Ideal Candidate Profile
- Has managed campaigns toward qualified leads, booked consultations, and acquired clients—not just clicks—and can report on acquisition costs and budget efficiency.
- U.S. tax preparation, accounting, tax planning, or tax resolution advertising experience is a strong fit; B2B professional services or home healthcare lead generation is also relevant.
- Experience with seasonal campaigns, Zoho CRM attribution, LinkedIn Ads, and landing-page conversion optimization would strengthen fit.