Performance Marketing Executive
Xapads (company site, opens in a new tab)2+ yrsNoidaOn-siteDirect career pageEst. 5–9 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end Google Ads and LinkedIn Ads campaigns, from targeting and launch to spend pacing and optimization, to grow B2B customer acquisition and qualified pipeline.
- Set up and maintain GA4/GTM conversion tracking, tags, events and attribution to measure campaign outcomes reliably.
- Run structured tests across ads, audiences and landing pages; use sales feedback and downstream lead quality to improve conversion rates and reduce wasted spend.
Minimum Requirements
- Work Experience Required: 2+ years of hands-on experience planning, running and optimizing B2B performance marketing or demand generation campaigns.
- Relevant background in AdTech, a digital media agency or a B2B technology ecosystem, with understanding of programmatic advertising and enterprise buying cycles.
- Hands-on Google Ads and LinkedIn Ads campaign management, plus working knowledge of GA4 and GTM setup, including event and conversion tracking.
- Must be based in or willing to relocate to Noida and able to join within a 30-day notice period.
Ideal Candidate Profile
- Has operated B2B paid acquisition campaigns with accountability for qualified leads and sales pipeline, not just clicks or impressions.
- Can independently manage campaign execution and technical tracking without relying on external agency support.
- Fits a measurement-led environment that uses testing, cost-per-lead efficiency and sales feedback to guide optimization; international campaign or reporting-tool experience is a plus.