Digital Marketing Executive
Accor (company site, opens in a new tab)2+ yrsChennaiOn-siteDirect career pageEst. 4–8 LPA
Posted 2d ago
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Job description
Structured overview of role & requirements
About This Role
- Plan and support the hotel’s digital marketing and e-commerce activity, aligning channel plans with business goals and brand guidelines.
- Own day-to-day digital presence across website content, social media, guest reviews, CRM/email, and hotel video content, coordinating with internal teams and agencies.
- Coordinate and monitor SEO, SEM, PPC, display, metasearch, and social campaigns; track visibility, spend, testing, and performance to improve ROI.
Minimum Requirements
- Work Experience Required: Minimum 2 years in Digital Marketing or E-commerce.
- Degree in Marketing, Digital Marketing, Business, or a related discipline.
- Strong understanding of digital marketing strategy, channels, and current best practices; proficiency in MS Excel and PowerPoint.
- Excellent written and verbal English communication skills.
Ideal Candidate Profile
- Has experience managing multi-channel digital activity, agency coordination, campaign optimisation, and performance monitoring.
- Hospitality or retail experience is preferred; hotel website, reputation, CRM, and guest-facing campaign exposure would be relevant.
- Can balance brand-compliant content execution with commercially focused campaign planning across hotel rooms, F&B, and other outlets.