BTL Marketing Manager
Weekday AI (company site, opens in a new tab)5+ yrsMumbaiOn-siteDirect career pageEst. 6โ15 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end BTL activations for B2C financial products and advisory services, including strategy, budgets, vendors, timelines and on-ground execution.
- Coordinate with creative, digital, sales and product teams to align campaigns with business objectives and maintain brand consistency.
- Measure campaign impact through KPIs, customer engagement and ROI; use post-campaign insights to refine future activations. Role is based in Mumbai; stated salary range is INR 6โ15 LPA.
Minimum Requirements
- Work Experience Required: 5+ years.
- Experience in BTL marketing within the financial services sector is specified.
- Mumbai is the stated location; onsite or relocation requirements are not explicitly mentioned in the JD.
Ideal Candidate Profile
- Has delivered BTL activations that drive B2C engagement, ideally for financial products or services.
- Can manage multiple campaigns end to end, including vendor negotiations, budgets, execution teams and performance reporting.
- Has experience mentoring junior marketing staff and translating campaign data into improvements.