Creative Copywriter
Global University Systems (company site, opens in a new tab)5+ yrsHyderabadHybridDirect career pageEst. 8–14 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Create and maintain consistent copy across organic and paid social, PPC, SEO, print, digital campaigns and email journeys for multiple institutions.
- Coordinate content calendars with marketing goals and use AI and other digital tools where appropriate to support the writing process.
- Review copy performance and contribute to content audits, using metrics to recommend improvements while ensuring brand and quality standards.
Minimum Requirements
- Work Experience Required: 5+ years in creative copywriting across multiple channels, including social media, PPC, SEO, content marketing and PR; 2+ years in a team-oriented environment.
- Education: Undergraduate level or equivalent work experience.
- A portfolio demonstrating writing and creative skills, plus fluent English and excellent writing and editing ability.
- Engagement type: Consultancy agreement only.
Ideal Candidate Profile
- Has experience producing multi-channel content for international or multinational organisations, ideally with interest or experience in education.
- Uses audience insights and performance data to evaluate and improve copy, with familiarity in SEO, social media and content management tools.
- Can coordinate content across stakeholders and channels, and apply emerging tools such as generative AI while retaining editorial judgement.