Marketing Manager - Education Initiatives
Takshashila Institution (company site, opens in a new tab)8+ yrsBengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own the annual marketing strategy and measurable enrolment growth for education programmes, from positioning and campaigns through admissions-funnel conversion.
- Lead integrated digital and offline campaigns, brand and alumni outreach, partnerships, and student-community initiatives.
- Manage the marketing team, agencies and budget; report on spend and return on investment. Role location: Bengaluru; work arrangement is not explicitly mentioned in the JD.
Minimum Requirements
- Work Experience Required: At least 8 years of marketing experience.
- Degree in marketing, communications, business or a related field.
- Proven experience developing and executing annual marketing plans with measurable results, and managing teams and budgets.
- Command of digital marketing—including performance marketing, SEO/SEM, email, social media and analytics—plus experience with offline campaigns and events.
Ideal Candidate Profile
- Has experience in education, edtech, publishing, nonprofits or other knowledge-driven organisations; these are preferred backgrounds, not stated as mandatory.
- Can grow enrolments while marketing intellectually rigorous content without weakening its credibility or distinctive positioning.
- Brings a data-led approach using CRM, marketing automation and AI tools, and has a genuine interest in public policy and Takshashila’s mission.