Associate Director - Digital Marketing
EC-Council (International Council of E-Commerce Consultants) (company site, opens in a new tab)MumbaiOn-siteDirect career pageEst. 30–45 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and drive the global digital acquisition strategy for certification buyers, managing channel utilization and marketing spend to achieve lead and SQL targets.
- Full accountability for investment decisions, campaign performance tracking, weekly optimization cycles to maximize ROI and customer acquisition.
- Lead digital launches for new products and coordinate with Product Marketing, Sales, BI, and Web teams to ensure lead quality and speed to lead.
Minimum Requirements
- Experience managing a paid digital marketing budget exceeding USD 2M annually with proven cost per SQL or CAC improvements.
- Hands-on expertise with Google Ads, Meta Ads, LinkedIn Campaign Manager, and media planning across markets.
- Proficiency in analytics and dashboarding tools including GA4, GTM, Power BI, and advanced Excel; also Zapier, ETL integrations, Salesforce funnel reporting and offline conversion setup.
- Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced at independently managing large-scale digital marketing campaigns with end-to-end ownership and performance accountability.
- Strong technical integration skills for marketing automation, CRM pipelines, and attribution reconciliation with data-driven decision-making.
- Able to lead teams and agencies against KPIs within a global, cross-functional environment focused on measurable digital marketing outcomes.