AVP - Performance Marketing
TransUnion (company site, opens in a new tab)9+ yrsMumbaiOn-siteDirect career pageEst. 25–40 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and manage performance marketing campaigns to drive new user acquisition across web and mobile app platforms.
- Develop and optimize user acquisition strategies focusing on CAC, user volume, revenue, and efficiency with structured experimentation across creatives, targeting, bidding, and channels.
- Lead user acquisition measurement including tracking validation, data accuracy, funnel analytics, and conversion optimization collaborating with product and analytics teams.
Minimum Requirements
- Bachelor’s or master’s degree in business administration, digital marketing, or related field.
- 9+ years of experience in performance marketing, growth marketing, or user acquisition roles.
- Hybrid work model requiring at least two days a week onsite in Mumbai (Lower Parel).
- Willingness to travel as required.
Ideal Candidate Profile
- Experienced in end-to-end performance marketing campaign ownership and data-driven decision making in user acquisition.
- Skilled in cross-functional collaboration with product, analytics, and business teams to improve acquisition funnel and user experience.
- Strong project management skills with ability to manage agency relationships and executive stakeholders.