Head of SMB Segment Marketing
HP Inc. (company site, opens in a new tab)10+ yrsGurugramOn-siteDirect career pageEst. 35–55 LPA
Posted 2d ago
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Job description
Structured overview of role & requirements
About This Role
- Manage and oversee one or more teams of segment lead marketing professionals including staffing, workflow, and budget management.
- Lead development and alignment of segment marketing plans and strategies with global marketing and business priorities, including RAD marketing objectives.
- Drive execution and monitoring of go-to-market OPEX budget, KPIs, and sales intelligence dashboard to support account selection strategy and measure initiative effectiveness.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent work experience.
- 10+ years of relevant marketing or sales experience, including 8-10 years in management roles.
- Experience managing budgets and teams, with responsibility for performance metrics and strategic marketing plan implementation.
- Work Experience Required: 10+ years, Management Experience: 8-10 years.
Ideal Candidate Profile
- Proven leadership experience managing multiple marketing teams and large-scale strategic initiatives within B2B or segment marketing contexts.
- Strong expertise in go-to-market strategy, budgeting, analytics, and performance measurement tied to sales intelligence.
- Experienced in guiding cross-functional collaboration with global marketing and sales functions to align segment marketing with broader business goals.