Creative Lead - Performance Marketing
Emergent BioSolutions (company site, opens in a new tab)5–8 yrsBengaluruOn-siteDirect career pageEst. 14–28 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and lead the creation and testing of performance creative content for paid social channels (Meta, YouTube, TikTok) focused on customer acquisition and revenue return.
- Develop scripts, hooks, and angles driven by direct customer insights aimed at solving specific problems, especially for non-technical small business owners.
- Manage and optimize creative testing pipelines to improve CAC and ROAS while leading a team of writers, AI video editors, agencies, and creators to maintain quality and speed.
Minimum Requirements
- 5 to 8 years of experience in performance creative or creative strategy specifically for paid acquisition with responsibility over real budgets.
- Must have a portfolio of performance ads including spend, CPA, or ROAS metrics with ability to explain outcomes.
- Experience writing hooks and scripts personally, not only briefing others.
- Location requirement: Role based in Bangalore office.
Ideal Candidate Profile
- Experienced in performance marketing within app, SaaS, or subscription products rather than direct-to-consumer (D2C) businesses.
- Comfortable analyzing detailed ad performance data and making data-driven decisions focused on paying customers, not just clicks or signups.
- Familiarity with AI creative tools and managing mixed teams including writers, video editors, and agencies for rapid creative testing and production.