Senior Influencer Marketing Manager
Oliver Wyman (company site, opens in a new tab)4+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 2d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute influencer marketing strategies and creative campaigns for leading beauty brands in FMCG sector.
- Manage relationships with influencers, agencies, and marketing teams; oversee campaign ideation to execution, including creative content and shoot supervision.
- Set up and track KPIs to measure campaign success and generate performance reports; stay updated with social media and influencer trends to innovate campaigns.
Minimum Requirements
- 4+ years of relevant work experience in influencer marketing.
- Degree in Marketing, Communications, or similar field.
- Prior experience in beauty and FMCG sectors with influencer marketing campaigns.
- Proficiency in analytics tools (e.g., Google Analytics, HubSpot, TapInfluence).
Ideal Candidate Profile
- Experienced in managing end-to-end influencer marketing campaigns with creative and strategic ownership.
- Familiarity with social media marketing landscape and influencer relationship management especially within beauty/FMCG categories.
- Curious and adaptable regarding AI and new technologies, able to learn and integrate AI tools into marketing strategies.