Head of Growth, NIRA
Tilt (company site, opens in a new tab)RemoteDirect career pageEst. 30–55 LPA
Posted 2d ago
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Job description
Structured overview of role & requirements
About This Role
- Own full-funnel growth for NIRA’s customer acquisition across brand, performance, and lifecycle marketing.
- Build new acquisition channels to reduce reliance on affiliate marketing and optimize acquisition budget with performance marketing rigour.
- Lead and develop a small AI-native team while owning brand voice, customer relationship management (CRM) strategies, and measurement.
Minimum Requirements
- Experience managing performance marketing campaigns including Facebook and Google ads, and familiarity with attribution tools like AppsFlyer.
- Accountability for managing a real marketing budget for a consumer business, with expertise in ROAS, CAC, LTV, and A/B testing statistics.
- Strong understanding of CRM and lifecycle marketing tools and logic without needing to build the technology personally.
- Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
- Operator comfortable setting independent direction based on local data and driving business growth without detailed oversight.
- Experience in fintech marketing or related consumer finance sector preferred.
- Skilled at leveraging AI tools to maximize creative output, budget allocation, and analytics, enabling a lean team structure.