Marketing Consultant
Caterpillar Inc. (company site, opens in a new tab)BengaluruOn-siteDirect career pageEst. 12–20 LPA
Posted 3d ago
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute marketing plans to expand existing brands and launch new products/services in the electric power industry.
- Collaborate across internal teams to align business objectives with customer needs and deliver effective sales enablement, messaging, and market execution.
- Lead initiatives addressing customer challenges and manage external agency partners to support business growth and thought leadership.
Minimum Requirements
- Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field (Master’s preferred).
- Demonstrated experience in go-to-market strategy development, marketing planning, and sales enablement content creation.
- Strong written and verbal English communication skills, including ability to translate complex technical/business info into customer-focused messaging.
- Work Experience Required: Not explicitly mentioned in the JD; role requires ability to manage multiple projects and stakeholders in a fast-paced matrixed environment.
Ideal Candidate Profile
- Experience in B2B, industrial, energy, or power generation sectors with technical product marketing exposure.
- Proven ability to work effectively with global, cross-functional teams and manage external vendors and internal stakeholders.
- Comfortable operating in a fast-paced, matrixed environment managing multiple priorities and delivering high-quality outcomes.