Social Team Lead (India)
Pattern (company site, opens in a new tab)5+ yrsPuneHybridDirect career pageEst. 8–14 LPA
Posted 3d ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and manage the India-based social assistants team, overseeing workload allocation, quality checks, and career development.
- Own and drive the AI and automation roadmap to reduce manual work and errors, tracking time saved and ensuring documentation and adoption across teams.
- Execute and optimize paid social campaigns across key platforms, monitor performance, manage budgets, and support social commerce initiatives including TikTok Shop setups.
Minimum Requirements
- Minimum 5 years of experience in social media, paid social, or performance marketing, ideally in an agency setting.
- Proven team management experience with demonstrated leadership of social media teams.
- Strong proficiency in social ad managers (Meta, TikTok, Pinterest, Reddit) and AI/automation tools (e.g., Claude, n8n), with examples of time saved via automation.
- Marketing, Communications or Social Media university degree; excellent English communication skills; experience collaborating with Australian teams across time zones.
Ideal Candidate Profile
- Demonstrated track record of implementing AI and automation solutions to improve efficiency and accuracy in social media workflows.
- Experience managing end-to-end paid social campaigns and scaling results with strong analytical skills using tools like Supermetrics and Looker Studio.
- Strong operational leader capable of managing workload capacity, quality standards, and team development while coordinating across multiple stakeholders and time zones.