Performance Marketing Manager
Gushwork (company site, opens in a new tab)2+ yrsBengaluruHybridDirect career pageEst. 6–12 LPA
Posted 3d ago
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end management and continuous optimization of paid advertising campaigns on Meta Ads and Google Ads to improve lead generation performance.
- Directly engage with customers to understand their business and translate objectives into effective campaign strategies and executions.
- Analyze campaign data to identify opportunities, run performance experiments, and proactively improve key metrics such as CPL, CPA, and conversion rates.
Minimum Requirements
- Hands-on experience managing campaigns on both Meta Ads and Google Ads with independent setup, launch, monitoring, and optimization.
- Strong analytical skills with ability to translate campaign data into actionable decisions.
- Excellent written and verbal communication skills for customer-facing interactions.
- Work Experience Required: Minimum 2 years of genuine hands-on performance marketing experience (good to have but emphasized).
Ideal Candidate Profile
- Experienced in lead-generation campaigns with a focus on performance-driven ad experimentation and creative strategy.
- Capable of managing multiple customer accounts, ideally with prior digital marketing agency experience.
- Strong ownership and execution orientation with ability to adapt campaign strategies across different industries and customer behaviors.