Performance Marketing Analyst, Paid Acquisition
Turing (company site, opens in a new tab)2–4 yrsBengaluru, ChennaiOn-siteDirect career pageEst. 8–14 LPA
Posted 22h ago
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Job description
Structured overview of role & requirements
About This Role
- Plan, launch, manage, and optimize paid acquisition campaigns across Meta and Google Ads to attract qualified professionals.
- Translate talent marketplace demand into growth plans by targeting relevant audiences and adjusting campaign priorities based on marketplace needs.
- Measure and improve applicant quality metrics such as cost per qualified applicant and onboarding, using data tools like GA4 and Google Tag Manager.
Minimum Requirements
- 2–4 years of hands-on experience in performance marketing or paid acquisition campaign management.
- Direct experience managing campaigns on Meta Ads Manager and Google Ads, including targeting, budgeting, bidding, testing, and optimization.
- Strong analytical skills with experience using spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data.
- Work Experience Required: 2–4 years in performance marketing or paid acquisition.
Ideal Candidate Profile
- Proven track record of improving acquisition efficiency and conversion quality with measurable campaign outcomes.
- Experienced in managing multiple campaigns, responding to changing priorities, and collaborating cross-functionally with marketplace operations, talent, creative, and analytics teams.
- Experience with additional channels like TikTok Ads, X Ads, or job advertising networks and working across multiple countries or specialized professional audiences is a plus.