Marketing Manager
WebMD (company site, opens in a new tab)5+ yrsMumbaiOn-siteDirect career pageEst. 12–20 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and lead newsletter marketing strategy and execution, including content selection, copywriting, A/B testing, and performance analysis to maximize subscriber engagement.
- Drive subscriber acquisition through optimizing organic and paid channels, managing the newsletter acquisition funnel.
- Analyze performance data to improve engagement and retention while enhancing onsite user experience for increased conversion.
Minimum Requirements
- 5+ years of digital marketing experience, ideally in healthcare or related industries.
- Proven experience with email marketing and paid acquisition campaigns.
- Strong analytical skills using metrics such as CTR, opt-outs, and conversions to guide strategy.
- Work Experience Required: 5+ years in digital marketing including copywriting.
Ideal Candidate Profile
- Data-driven and highly organized with expertise in omni-channel digital marketing and email campaigns.
- Experienced in healthcare or health tech industry marketing with awareness of industry trends and compliance.
- Strong project management and communication skills to handle multiple projects and collaborate cross-functionally.