Brand Marketing Manager (B2B)
CloudThat (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 10–18 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own and execute end-to-end B2B demand generation and lead acquisition strategies to achieve training revenue and enrolment targets.
- Manage marketing campaigns across digital channels including paid media, social, email, SEO, events, webinars, and partnerships to drive measurable business outcomes.
- Lead marketing team and collaborate with sales and training operations to optimize lead quality, conversion rates, and overall enrollment performance.
Minimum Requirements
- 5+ years experience in B2B marketing with at least 3 years in Education, EdTech, Training, or related sectors.
- Proven expertise in lead generation, demand generation, and customer acquisition using CRM and marketing automation platforms (e.g., Lead Squared, Zoho, HubSpot).
- Strong knowledge of email, WhatsApp, SMS, social media, webinars, community-led marketing, and website/SEO fundamentals.
- Work Experience Required: Minimum 5 years in relevant B2B marketing roles. Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
- Experienced B2B marketer specialized in education or training sectors with a focus on lead generation and CRM-driven campaign management.
- Analytical operator skilled in marketing performance measurement using tools like Google Analytics and Looker Studio.
- Proven ability to lead cross-functional teams and manage integrated marketing projects end-to-end to drive growth and enrollment.