Marketing Manager
Webmd Guru5+ yrsMumbaiOn-siteDirect career pageEst. 8–16 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Own and lead the newsletter marketing strategy including content creation, copywriting, A/B testing, performance analysis, and optimization to drive subscriber engagement and growth.
- Manage subscriber acquisition funnels across organic and paid channels to enhance subscriber base and retention.
- Collaborate across digital marketing channels to ensure cohesive audience experience and improve onsite user engagement and conversion.
Minimum Requirements
- 5+ years experience in digital marketing, preferably in healthcare, health tech, or related industries, including copywriting.
- Must have proven expertise in email marketing and paid acquisition campaigns.
- Strong analytical skills with experience using performance data (e.g., CTR, opt outs, conversions) to inform strategy.
- Work Experience Required: 5+ years in digital marketing; Notice Period: Not explicitly mentioned.
Ideal Candidate Profile
- Data-driven marketer with strong project management skills able to manage multiple initiatives concurrently.
- Experience in healthcare or health tech digital marketing, familiar with industry trends and compliance considerations.
- Proficient in analyzing campaign performance and optimizing content and acquisition strategies based on data insights.