Marketing Data Analyst
Jobgether (company site, opens in a new tab)4+ yrsRemoteDirect career pageEst. 8–16 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Analyze and combine large datasets from Salesforce, HubSpot, web analytics, and advertising channels using SQL to measure B2B marketing funnel performance.
- Own reporting and data management for Salesforce and HubSpot, ensuring data accuracy and maintaining CRM data structures and workflows.
- Build and automate dashboards and reports to track marketing KPIs such as lead velocity, conversion rates, campaign attribution, and channel ROI, collaborating with Marketing, Sales, and Operations to translate business needs into analytical insights.
Minimum Requirements
- Bachelor's degree required, preferably in Business, Economics, Mathematics, Statistics, Communications, or a related discipline with significant coursework in math/statistics preferred.
- At least 4 years of professional experience involving data analysis, critical thinking, and sales or marketing engagement, with minimum 3 years in marketing analytics or business intelligence focused on B2B marketing.
- Advanced SQL proficiency for complex data extraction and analysis.
- Hands-on experience with Salesforce and HubSpot CRM platforms including campaign tracking and reporting modules.
Ideal Candidate Profile
- Experienced in end-to-end marketing data workflows covering CRM data, campaign analysis, and reporting within B2B marketing environments.
- Comfortable working cross-functionally with Marketing, Sales, and Operations to align analytical outputs with strategic business questions.
- Skilled in advanced analytics techniques including statistical analysis and A/B testing with the ability to communicate insights effectively to technical and non-technical stakeholders.