Analyst-Campaign Operations Analyst, Salesforce MCA and Adobe Campaign
AstraZeneca (company site, opens in a new tab)4–6 yrsChennaiOn-siteDirect career pageEst. 12–20 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Manage end-to-end configuration, build, testing, deployment, and monitoring of multi-channel marketing campaigns using Salesforce Marketing Cloud and Adobe Campaign.
- Collaborate with IT and data teams to ensure clean data integration, accurate audience segmentation, and compliance with privacy and governance standards.
- Develop reusable templates and workflows to improve campaign scalability and continually measure and optimize campaign performance and engagement.
Minimum Requirements
- 4-6 years experience in marketing automation using Salesforce Marketing Cloud and Adobe Campaign with hands-on expertise in campaign operations.
- Proficiency in Salesforce Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio) and Adobe Campaign workflows, targeting, segmentation, and personalization.
- Solid SQL skills; familiarity with AMPscript, JavaScript, HTML/CSS, JSON, SOQL, APIs, and platform integrations is advantageous.
- Work Experience Required: 4-6 years in relevant marketing automation platforms.
Ideal Candidate Profile
- Experienced in managing complex, multi-channel digital marketing campaigns within fast-paced, quality-sensitive environments, especially with regulated industry knowledge.
- Capable of translating business requirements into scalable, compliant technical solutions across platforms, with strong collaboration skills across IT, marketing, and data teams.
- Strategic operator focused on campaign lifecycle management, continuous improvement, and balancing speed to market with accuracy and compliance.