Marketing Lead Development Specialist
Beckman Coulter Diagnostics (company site, opens in a new tab)2+ yrsBengaluruOn-siteDirect career pageEst. 7–12 LPA
Posted 13h ago
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Job description
Structured overview of role & requirements
About This Role
- Analyze lead and campaign data to measure effectiveness and optimize lead development initiatives.
- Perform lead scoring to identify high-potential prospects based on predefined criteria.
- Collaborate with marketing and sales teams to develop lead nurturing strategies and ensure seamless lead handoff, while generating regular KPI reports on lead quality and conversion rates.
Minimum Requirements
- Bachelor's or Master's degree in a STEM discipline or equivalent.
- Minimum 2 years of experience in CRM, marketing, lead qualification, or related roles in Life Science, Medical, or B2B environments.
- On-site role based in Bengaluru, India.
- Strong analytical skills to analyze data and make data-driven decisions.
Ideal Candidate Profile
- Experienced in lead qualification within the Life Science or Medical sectors, familiar with CRM and marketing automation tools (Salesforce preferred).
- Comfortable working closely with both marketing and sales teams to coordinate campaigns and lead handoffs.
- Data-oriented operator who continuously improves lead qualification processes using insight from campaign metrics.