Manager - Connections Planning & Digital Marketing
Pernod Ricard (company site, opens in a new tab)5–7 yrsGurugramOn-siteDirect career pageEst. 12–20 LPA
Posted 10h ago
Reach people at Pernod Ricard
People at this company you can reach
Log in to see who works here
Create a free account or log in to see the people at Pernod Ricard you could write to:
- Recruiters & HR
- People in this function
- Work addresses
Your match
Against your primary resume
Log in to see your match score
Create a free account or log in to unlock your CV match score across:
- Role fit
- Experience
- Industry relevance
Protocol Intelligence
How competitive this role is
Competition
Background fit
Strictness
Log in to see why each signal reads the way it does.
Job description
Structured overview of role & requirements
About This Role
- Lead and define integrated consumer connections strategies across digital, social, creators, search, CRM/1PD, and owned ecosystems for Indian brands.
- Drive digital activation and ecosystem management including SEO, CRM, WhatsApp, and owned content, measuring and optimizing campaign ROI and KPIs.
- Collaborate with Brand, Media, Consumer Insights, and agency partners to ensure cohesive planning, consumer intelligence integration, and end-to-end campaign effectiveness.
Minimum Requirements
- MBA or equivalent postgraduate qualification in Marketing.
- 5-7 years total experience with at least 3 years on digital, social media initiatives & Connections planning.
- Experience with established consumer brands, preferably FMCG, lifestyle, or culturally driven categories in India.
- Strong knowledge of Indian digital/social/creator/search ecosystem, plus skills in SEO, CRM/1PD, integrated campaign development, and stakeholder management.
Ideal Candidate Profile
- Experienced in managing integrated digital marketing strategies combining owned, paid, and earned media across multiple consumer touchpoints.
- Skilled in data-driven consumer insights translation into actionable recommendations with strong analytical orientation.
- Effective in multi-stakeholder environments, capable of leading cross-functional teams and agency partnerships with high ownership and strategic influence.