Product Marketing Manager
Adapty SolutionsRemoteDirect career pageEst. 8–16 LPA
Posted 1d ago
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Job description
Structured overview of role & requirements
About This Role
- Own product positioning and lead generation funnel from initial contact to qualified leads for the Flow Paywall Builder product.
- Manage and prioritize campaigns and launches, coordinating with content marketing, design, and performance marketing teams.
- Collaborate with SDR and Sales teams to ensure smooth lead handoff and drive revenue impact.
Minimum Requirements
- Work Experience Required: Not explicitly mentioned in the JD
- Mandatory skills or qualifications: Not explicitly mentioned in the JD
- Notice Period: Not explicitly mentioned in the JD
- Location or regulatory constraints: Not explicitly mentioned in the JD
Ideal Candidate Profile
- Experienced in managing small, fast-paced, cross-functional product marketing teams with clear metrics and targets.
- Comfortable driving full-funnel marketing ownership from positioning through lead generation to sales collaboration.
- Familiarity with product marketing in B2B SaaS, especially with app onboarding and paywall products, is a plus but not explicitly mentioned.