Strategic Marketing Associate Director, Specialized Modalities
Lonza Biologics Inc. (company site, opens in a new tab)5–10 yrsHyderabadOn-siteDirect career pageEst. 20–35 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead strategic planning for Specialized Modalities business ensuring market-led decisions in segmentation, positioning, and offering development.
- Develop and execute annual modality-specific marketing plans and targeted campaigns to raise awareness, generate demand, and nurture customer communities.
- Own modality marketing budget and provide sales enablement tools including pitch decks and training for sales teams.
Minimum Requirements
- 5 to 10 years of experience in strategic marketing or commercial strategy in life sciences.
- Experience with customer insights, segmentation, value proposition development, and go-to-market planning.
- Role location is Hyderabad, India with office-first requirement and up to 40% remote work flexibility.
- Work Experience Required: Explicitly mentioned (5-10 years in Strategic Marketing).
Ideal Candidate Profile
- Experienced in driving market segmentation and strategic planning within life sciences or specialized modalities segments.
- Skilled in cross-functional collaboration with sales, commercial development, R&D, and global marketing teams to align strategy and execution.
- Proven ability to craft compelling value propositions and lead marketing campaigns that effectively engage target customer segments.