Senior Manager - Brand & GTM
Brookdale Senior Living (company site, opens in a new tab)6–10 yrsBengaluruOn-siteDirect career pageEst. 18–28 LPA
Posted 19h ago
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute integrated go-to-market (GTM) strategies for launching university programs and campuses in India, focusing on brand awareness and student engagement.
- Own brand strategy implementation ensuring consistency across digital, print, events, and partner communications, adapting global brand frameworks for the Indian market.
- Manage ATL and BTL marketing campaigns, digital brand campaigns, content marketing, and creative production including agency coordination to build and maintain brand reputation.
Minimum Requirements
- 6+ years of experience in brand, marketing, GTM, or creative roles, preferably in education, youth brands, or omni-channel businesses targeting Gen Z.
- Proven experience launching programs/products in the Indian market with strong GTM planning and execution.
- Experience managing brand campaigns across ATL, BTL, and digital channels, including integrated campaign execution and optimization.
- Location requirement: Bangalore, Karnataka, India; Work Experience Required: 6-10 years as per JD.
Ideal Candidate Profile
- Experienced leader capable of managing small teams and coordinating cross-functionally with marketing, admissions, content, and digital teams.
- Strategic thinker with a strong track record in launching and scaling educational or youth brand programs in India.
- Hands-on marketer with a mix of creative judgment, analytical skills, project management, and stakeholder leadership ability.